The Six-Figure Price of Belonging

The future of hospitality will soon have a new address. And in Beverly Hills, the six-figure price isn’t for a room, it’s for a way of life.

Opening in 2027, it’s not just another launch, it’s a signal.

A 𝗵𝗼𝘁𝗲𝗹 that blurs into a lifestyle.
A 𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝗰𝗲 that feels more like a state of mind.
A 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗺𝗲𝗺𝗯𝗲𝗿𝘀’ 𝗰𝗹𝘂𝗯 hidden inside an urban oasis.

This is Aman 𝗕𝗲𝘃𝗲𝗿𝗹𝘆 𝗛𝗶𝗹𝗹𝘀 —
the brand’s latest vision of a city sanctuary, designed by RIOS in collaboration with Foster + Partners and Kerry Hill Architects, Aman’s evolution from stay to lifestyle, from guest to member.

Set within eight acres of botanical gardens yet just moments away from the storied streets of Rodeo Drive and Santa Monica Boulevard, 𝗔𝗺𝗮𝗻 𝗕𝗲𝘃𝗲𝗿𝗹𝘆 𝗛𝗶𝗹𝗹𝘀 will be home to an 𝗔𝗺𝗮𝗻 𝗛𝗼𝘁𝗲𝗹, 𝗔𝗺𝗮𝗻 𝗖𝗹𝘂𝗯, and 𝗔𝗺𝗮𝗻 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝗰𝗲𝘀 𝗕𝗲𝘃𝗲𝗿𝗹𝘆 𝗛𝗶𝗹𝗹𝘀, a model that shifts hospitality from transaction to community.

“Aman Beverly Hills captures the essence of the Aman lifestyle with its minimalist aesthetic which references Asian design with a European expression.” —Vlad Doronin, Chairman & CEO of Aman Group

It’s not a hotel in the traditional sense.
It’s a study in evolution.

Because Aman isn’t chasing bookings.
It’s cultivating belonging through identity, emotion, and quiet power.

If New York was the test, Beverly Hills is the statement.
A case study where 'luxury stay' becomes 'lifestyle system.'
Where exclusivity is no longer about access, but ongoing belonging.

This is hospitality breaking its own frame.
Moving from rooms to rituals,
from amenities to identity,
from loyalty points to personal philosophy.

And honestly, it’s about time.

It tells us something profound about where this industry is headed:
The next generation of travelers doesn’t just want to visit a brand.
They want to 𝘣𝘦𝘭𝘰𝘯𝘨 𝘵𝘰 𝘰𝘯𝘦.

Drawing its name from the Sanskrit-derived word for ‘peace’,
Aman has simply built the blueprint first.
Wellness sanctuaries, warm tones, quiet lounges, hidden gardens... every design cue 'whispers' the same immersive idea:

𝗣𝗲𝗮𝗰𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗽𝗿𝗲𝘀𝘁𝗶𝗴𝗲.

It’s really not about selling nights.
It’s about curating belonging.

Because the future of hospitality won’t be defined by occupancy rates and room upgrades, but by the depth of resonance a place leaves behind.

Aman just put a six-figure price tag on that feeling.
And maybe, in a world this noisy, that’s exactly what people are paying for.