LET CURIOSITY BE YOUR GUIDE
ANA’S STORY
Curiosity is the link between Ana’s story and the company she is building, Elo Hotels — in name and in meaning.
Elo means ‘link’ in Portuguese, a nod to Ana’s Brazilian heritage. For her, living curiously means staying open to what life is trying to show us, even when the path changes, the timing feels imperfect, or we have to begin again. It is the belief that wrong turns, new places, unexpected chapters, and unfamiliar rooms can all teach us something if we are willing to pay attention.
That is how Ana has always understood travel, even more now, looking back. Not as escape, but as a way to see life more clearly. Travel gives us perspective. It helps us notice what no longer fits. It reminds us that another version of life may still be possible, whatever path we choose. It is also a reminder that there is no fixed timeline for becoming. Sometimes all we need is a beginner’s mind: to keep seeking, keep asking why, and let curiosity be our North Star.
Ana’s journey as Elo’s founder comes from that same belief: where we stay should feel personal, connected to who we are, what we need, and what we are ready to experience, perhaps even become, next.
Let curiosity be your guide.
WHY THIS MATTERS
Most brands don't fail because the idea is wrong. They fail because the idea was never made clear enough – to the people building it, or to the people it was built for.
Clarity is not a luxury. It's the foundation. When you know exactly what you're building, who it's for, and why it matters, everything else follows – the story, the experience, the people who find you and stay.
The brands and places that last are the ones that understood themselves early. That made deliberate choices and held to them. That didn't try to be everything to everyone and ended up meaning nothing to no one.
That's what this work is about. Not making things look better. Making them mean more.
WHAT I BELIEVE
Place is never neutral.
The environments we enter shape how we think, feel, choose, and become.
Travel is not escape.
It is one of the ways we leave the familiar long enough to hear ourselves again.
Clarity is a form of hospitality.
When a brand knows exactly what it is and who it's for, people feel it before they can name it.
Beginning again is not starting from scratch.
It is starting with everything life has already taught us.
The years that feel interrupted are not always wasted.
Sometimes they are quietly forming us for the work that will one day be ours.
The work that is truly ours is rarely invented overnight.
It is gathered across a life.
Curiosity is the link.
Between story and strategy. Between place and person. Between who we are and what we build.
THIS SPACE IS FOR YOU IF…
You're building something and you know it's good, but you haven't found the language for it yet. You have strong instincts but need help turning them into a clear point of view. You're somewhere between an idea and a brand, and the gap is starting to show. You believe that what something means matters as much as what it does. You're drawn to travel, hospitality, or lifestyle, and you want to build something in that world that feels genuinely distinct. Or you're beginning a new chapter, with real experience behind you, and you want to build it right this time.
WHERE THIS LEADS YOU
Private Sessions:
That's where I come in.
I work with a small number of founders building in travel and hospitality, who are envisioning something distinct. My focus is brand identity, positioning, and clarity: helping you understand not just what your brand does, but what it means, who it's really for, and why people should feel connected to it.
Sessions are 1-on-1 and built around where you actually are. In 30 or 60 minutes, you'll leave with clearer thinking, a sharper point of view, and a real sense of what to do next.
For inquiries, reach out at info@anacarini.com
NOTE FROM THE FOUNDER
For years, I thought I was simply starting over.
Now I see I was gaining depth.
Every move, pause, restart, and every unfamiliar place gave me the perspective I needed for the work I am building now.
This next chapter is not about catching up.
It is about building from everything that time has given me.
-Ana
If something here resonates:
Elo Hotels: elohotels.com
Sojourn: joinsojourn.co
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Say hello.