LET CURIOSITY BE YOUR GUIDE
ANA’S STORY
Curiosity is the link between Ana’s story and the company she is building, Elo Hotels — in name and in meaning.
Elo means ‘link’ in Portuguese, a nod to Ana’s Brazilian heritage. For her, living curiously means staying open to what life is trying to show us, even when the path changes, the timing feels imperfect, or we have to begin again. It is the belief that wrong turns, new places, unexpected chapters, and unfamiliar rooms can all teach us something if we are willing to pay attention.
That is how Ana has always understood travel, even more now, looking back. Not as escape, but as a way to see life more clearly. Travel gives us perspective. It helps us notice what no longer fits. It reminds us that another version of life may still be possible, whatever path we choose. It is also a reminder that there is no fixed timeline for becoming. Sometimes all we need is a beginner’s mind: to keep seeking, keep asking why, and let curiosity be our North Star.
Ana’s journey as Elo’s founder comes from that same belief: where we stay should feel personal, connected to who we are, what we need, and what we are ready to experience, perhaps even become, next.
Let curiosity be your guide.
WHY THIS MATTERS
I have never believed that change is only disruption, aging is only limitation, or travel is simply escape.
My work begins from a different belief.
I believe the places we enter shape how we see ourselves. I believe the years that feel interrupted can become the material for our most honest work. And I believe beginning again is not starting from nothing, but starting with everything life has already taught us.
WHAT I BELIEVE
Place is never neutral.
The environments we enter shape how we think, feel, choose, and become.
Travel is not escape.
It is one of the ways we leave the familiar long enough to hear ourselves again.
Beginning again is not starting from scratch.
It is starting with everything life has already taught us.
The years that feel interrupted are not always wasted.
Sometimes they are quietly forming us for the work that will one day be ours.
The work that is truly ours is rarely invented overnight.
It is gathered across a life.
THIS SPACE IS FOR YOU IF…
You are in a season of transition.
You are beginning again, but not from nothing.
You are drawn to travel not as a escape, but for perspective.
You are building a life or body of work from lived experience.
You believe the right place can change what feels possible.
WHERE THIS LEADS YOU
My writing explores travel, identity, place, and the art of beginning again.
My work in hospitality is shaped by the same belief: that the right place can meet us at the right moment and help us see ourselves, our choices, and our possibilities more clearly.
If something here resonates:
Elo Hotels: elohotels.com
Sojourn: joinsojourn.co
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Send a note.
NOTE FROM THE FOUNDER
For years, I thought I was simply starting over.
Now I see I was gaining depth.
Every move, pause, restart, and every unfamiliar place gave me the perspective I needed for the work I am building now.
This next chapter is not about catching up.
It is about building from everything that time has given me.
-Ana