I’m a writer and strategist working at the intersection of travel, hospitality, and brand. I’m the founder of Sojourn, an independent publication offering strategic interpretation on the future of travel and hospitality.

For over two decades, I’ve worked both in and with companies across tech and hospitality, including Oracle, Autodesk, Four Seasons, and The Ritz-Carlton, helping translate strategy into experiences people actually choose.

My work focuses on how identity, culture, and positioning shape demand, and why many experiences fail not from a lack of polish, but from a lack of alignment.

Today, I write about the deeper shifts reshaping hospitality, travel, and experience-led brands, and help founders, operators, and leaders make sense of where the industry is going and why it matters.

My perspective is shaped by a life lived across continents and cultures, bringing a global lens to questions of identity, belonging, and how organizations express who they are through what they build.