No 2. The Rulebook of Emotional Hospitality

If travel is becoming about who we become, then hospitality must answer a deeper question:

How do people feel while they’re becoming?

This is where many conversations still fall short.

We talk about design.

We talk about service.

We talk about experience.

But we rarely talk about the 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘦 holding it all together.

Yet this is what guests remember most:

• how safe they felt

• how seen they felt

• how calm, grounded, or open they became in a space

That emotional layer isn’t accidental.

It's by design, whether intentionally or not.

And as the industry moves forward, I believe this becomes non-negotiable:

𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹. 𝗜𝘁’𝘀 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹.

That belief led me to the second Rulebook.

➟ This is the next in a series of 𝗥𝘂𝗹𝗲𝗯𝗼𝗼𝗸𝘀 I’m developing around the emotional future of hospitality, identity, and place.

While the first Rulebook focused on identity-driven travel, this one focuses on what happens 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝘀𝘁𝗮𝘆 𝗶𝘁𝘀𝗲𝗹𝗳:

✔ how presence becomes service

✔ why belonging replaces performance

✔ why stillness is no longer a luxury, but a strategy

✔ and why intention matters more than impact claims

These principles aren’t trends.

They’re foundations.

They’re meant to gather hoteliers, designers, founders, and creators who feel that something deeper is required, but haven’t always had the 'language' for it.

Today, I’m sharing: 𝗧𝗵𝗲 𝗥𝘂𝗹𝗲𝗯𝗼𝗼𝗸 𝗼𝗳 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆.

Because the future of hospitality won’t be defined by what we add, but by what we make people 𝗳𝗲𝗲𝗹 𝘀𝗮𝗳𝗲 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲.