Age Is A Luxury

In hospitality, ๐˜ข๐˜จ๐˜ฆ is a luxury.

We call it:
Heritage.
Character.
History.
Something worth preserving.

Weathered walls become ๐—ฑ๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€.
Imperfect stones become ๐˜€๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€.
Time becomes ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ.

But in life, we do the opposite.

We call whatโ€™s aged in us:
Damage.
Wear.
Something to fix.
Something to hide.

When itโ€™s often the same thing.

What has ๐—น๐—ฎ๐˜€๐˜๐—ฒ๐—ฑ.
What has carried ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฑ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ.
What has ๐˜€๐˜‚๐—ฟ๐˜ƒ๐—ถ๐˜ƒ๐—ฒ๐—ฑ.

Nothing that has survived you is ever 'less.'

In places, we call it ๐—ต๐—ฒ๐—ฟ๐—ถ๐˜๐—ฎ๐—ด๐—ฒ.
In people, we should call it ๐—ฑ๐—ฒ๐—ฝ๐˜๐—ต.

๐—•๐—ผ๐˜๐—ต ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฏ๐—ฒ ๐˜๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐˜€๐—ฎ๐—บ๐—ฒ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ.

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No 1. The Rulebook of Identity-Driven Travel

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You Donโ€™t Need Beds to Practice Hospitality