* Meet Ana Carini

Experienced professional with a strong and diversified background in Merchandise Marketing & New Media Design.  Proven ability to apply skills and create compelling marketing communications across multiple platforms including:  branding, advertising, online marketing, social media, & promotions.  Currently seeking a role within the fashion industry that would allow me to leverage my experience and international background.  

AREAS OF EXPERTISE

Corporate Branding, Merchandise Marketing, Editorial, Publishing, Trend Research, Online Publishing, Multimedia Communications, New Media Design, & Fashion Marketing.

EXPERIENCE

Motherhood Wonders (Blog), Greater New York City Area, January 2012 – present, Founder/Publisher 
Motherhood Wonders is a children's blog featuring the most exclusive labels and their products, report on trends, and feature the latest industry news.

Ana Carini Design, Los Angeles & San Francisco, 2006 – present, Founder/New Media DesignerFull-service Graphic Design studio specializing in:  Brand Identity Development, Marketing Collateral, Structural Packaging, Magazines, Programs, Event Marketing, Promotional Campaigns, and Website Development.  Clients included:  Old Navy, Gap Inc., 2Wire, Academy of Friends & The Network Talent.

2Wire Inc., San Jose, CA, June 2004 – November 2006, Creative DesignerDevelopment and execution of all marketing related materials for print, web, intranet, videos, and packaging. Partnered with global companies and vendors such as AT&T, Sprint, Telmex (Mexico), Brasil Telecom (Brasil), and others, to ensure quality and on-time delivery. Responsible for product photography, digital illustrations, intranet management, database management, style sheets, and marketing collateral. 

Communication Arts Magazine, Menlo Park, CA, Summer 2003, InternshipIn charge of organizing and managing artwork for the Design & Advertising Annual show. 

EDUCATION

FIDM / Fashion Institute of Design & Merchandising, Los Angeles, CA
Associate Professional Designation: Merchandise Marketing, September, 2011

AAU / Academy of Art University, San Francisco, CA
B.F.A. Bachelor of Fine Arts Degree: Computer Arts & New Media Design, May, 2004

OTHER

Proficient in the following software applications: Photoshop, Illustrator, InDesign, Acrobat Professional, Dreamweaver, ImageReady CS 5.5 for Mac. Hand code simple HTML.

Basic level software: After Effects, Premiere, and Flash Professional.

Fluent in Brazilian Portuguese. Proficient in conversational Spanish.

Other interests include: International Business, Market Research, E-commerce, Online Marketing, and Social Media.